This brand follows an affiliation project through the study of a specific strategy which is focused on the customer’s business place. The working project is agreed with the designer Natalie Rossi who will then manage the whole process. As a brand, along with other lifestyle slogans such as Mollo tutto Vivo in Barca and Mollo tutto Vivo di Teatro, we can guarantee the product’s exclusivity and originality. The company’s purpose is to double the number of affiliates over the next year and to start up a successful franchise campaign, along with the opening of a flagship store all over the country.It is a work in progress that also involves other countries from the European Community. The Mollo Tutto Project has got many strong points: high quality and innovation in choosing the finest materials, originality and dynamicity in its frequent new proposals and above all, an incredible attention to the exclusive Made in Italy production.The customization, agreed with the affiliate, which is the only brand reseller in its own place, will be the foundation of a creative project, if the affiliate comes from a little island or village, whereas if he comes from larger cities, then, more specific regulations will be respected.
Furthermore, every Mollo Tutto Corner is studied and designed in detail when it comes to furniture and products display. Every single space is personalized by designer Natalie Rossi, who always maintains the brand recognition through its trade sign. Another strong point of this project is the product packaging, which is entirely made by an
artisan company. It consists of an eco-friendly paper with a little boat shaped closure application, which is the symbol of the brand “Mollo Tutto”.